Privacy policy

Privacy Policy

This Privacy Policy describes how MIDI, a commercial retail brand owned and operated by Nama Alarabiya company for Trading ("we", "us", or "our"), collects, uses, and discloses your personal information when you visit, use our mobile application (the "RewardMe"), participate in our Loyalty Program, or make a purchase from midiksa.com (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a loyalty program member, app user, customer, or website visitor.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

 

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy within the App and on our website, update the "Last updated" date, and take any other steps required by applicable law, including the Saudi Personal Data Protection Law (PDPL).

2. How We Collect and Use Your Personal Information

To provide the Services and manage our Loyalty Program, we collect personal information about you from a variety of sources set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide and optimize the Services, manage your loyalty rewards, comply with applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

 

3. What Personal Information We Collect

Information We Collect Directly from You

Information that you directly submit to us through our App and Services may include:

*   Basic Contact Details: Your name, phone number, email address, and delivery address.

  • Loyalty Account Information: Username, password, security questions, account preferences, and your unique loyalty member ID.
  • Transaction and Order Information: Purchase history, items purchased, date and time of transaction, store location (for in-store purchases), billing address, shipping address, and payment confirmation.
  • Customer Support Information: Information you choose to include in communications with us, for example, when sending a message or feedback through the App.

 

Information Collected Automatically via Mobile App (RewardMe) and Web Technologies

When you use our App or Website, we automatically collect certain information about your interaction ("Usage Data").

  • In our App: We collect device information (such as mobile device ID, model, operating system version, unique device identifiers, and push notification tokens) and application performance data.
  • On our Website: We use cookies, pixels, and similar technologies to collect information regarding your network connection, your IP address, and browser information.

 

App Permissions (Device Features)

To provide full app functionality, the App may request access to:

Push Notifications: To send you real-time updates regarding your loyalty points, exclusive rewards, and order statuses.

Location Data: To help you find the nearest MIDI retail store (only if permission is granted).

 

Information We Obtain from Third Parties

We may obtain information about you from service providers who collect information on our behalf, such as:

  • E-commerce and marketplace platform infrastructure providers (e.g., Shopify).
  • Our payment processors, who securely collect and process payment information (e.g., credit/debit card information, billing address) to fulfill your orders.

 

4. How We Use Your Personal Information

  • Managing the Loyalty Program: We use your data to track your purchases, calculate earned loyalty points, manage tier statuses, and facilitate the redemption of rewards, vouchers, and discounts.
  • Fulfilling Products and Services: To process payments, fulfill orders, send order updates, arrange shipping, and manage returns or exchanges.
  • Marketing and Advertising: To deliver personalized offers, promotional updates, and targeted advertisements through the App, SMS, or email, in accordance with your communication preferences.
  • Security and Fraud Prevention: To detect, investigate, or prevent fraudulent activity, unauthorized loyalty point redemption, or malicious actions, ensuring your account credentials remain secure.
  • App Optimization and Analytics: To analyze user behavior, improve app performance, and optimize user experience.

 

5. How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate business operations:

  • Service Providers & Vendors: Partners who assist with IT infrastructure, application maintenance, payment processing, data analytics, SMS/email delivery, and order logistics.
  • Corporate Structure & Affiliates: Data may be shared internally within Nama Arabia Trading Company and its corporate subsidiaries to ensure consistent operational standards and unified loyalty program execution.
  • Legal Compliance: When required by applicable laws in the Kingdom of Saudi Arabia, court orders, or official regulatory bodies.

 

6. Data Storage and International Transfers

Your personal information may be stored and processed securely within the Kingdom of Saudi Arabia or transferred to trusted global cloud service providers (such as Shopify's infrastructure). Any cross-border data transfer is conducted securely and in strict compliance with the Saudi Personal Data Protection Law (PDPL) and applicable international data transfer mechanisms.

 

7. Data Deletion, Rights, and Choices

In accordance with applicable regulations, you possess the following rights regarding your personal data:

  • Right to Access / Know: Request details on how your data is processed and obtain a copy of your collected personal data.
  • Right to Correct / Rectify: Request correction of any inaccurate or incomplete personal information.
  • Right to Delete (Data Erasure): Request the permanent deletion of your account and personal history.

 

How to Delete Your Account and Data:

You can exercise your data deletion rights directly within the App by navigating to **Profile Settings > Delete Account**, or by submitting a formal request to our support team via email at csecommerce@namarabia.com.sa. Upon verification, your account, loyalty points, and associated personal data will be permanently purged from our active systems.

  • Managing Communications: You can opt-out of push notifications through your mobile device settings, and unsubscribe from marketing emails or SMS at any time using the "Unsubscribe" link provided in those messages.

 

8. Contact Us

If you have any questions, concerns, or complaints regarding this Privacy Policy, or if you wish to exercise your data protection rights, please contact our parent company at:

  • Company Name: Nama Alarabiya Company for Trading (Brand: MIDI)
  • Email: csecommerce@namarabia.com.sa
  • Address: Riyadh, Kingdom of Saudi Arabia